Best Digital Marketing Courses

Digital Marketing is one of the most in-demand career options in 2022. There are various courses present online for people interested in this field. Some of the best digital marketing courses are listed below with other important information like fees, time duration, topics covered, etc.

Best Digital Marketing Courses
Best Digital Marketing Courses

Best Digital Marketing Courses

Marketing - The action or business of promoting and selling products or services, including market research and advertising. There are various tasks of a marketer but the most essential task is to get the right product at the best price to the right person. This will help the consumer is getting optimum satisfaction and stay loyal to a particular marketer. 

Introduction to Digital Marketing :

Digital Marketing also known as Online Marketing involves marketing to consumers through any number of digital channels. Websites, mobile devices, social media, search engines, and other channels with similar functions are used in this kind of marketing. The 5 marketing strategies or the 5 Ps are - product, price, place, promotion, and people.

Examples- Social Media Marketing (SMM), Search Engine Optimisation (SEO), Search Engine Marketing (SEM), etc.

SMM- It stands for Social Media Marketing and it is used to promote a product or service on social media platforms. It uses social media apps as a marketing tool. These platforms help in connecting with consumers all over the world.

SEO- It stands for Search Engine Optimisation and it is the procedure used to improve a website's technical setup, and content relevancy and link them so that their pages are easily found. The pages should be relevant to user search queries and popular with other users, as a result, the search engines rank them higher.

SEM- It stands for Search Engine Marketing. This internet marketing strategy promotes the websites by increasing their visibility on search engine results pages through paid advertising.

Objectives-

  1. Brand awareness - This is an important objective as when the business is small, you can spread your business name and create awareness among consumers. 
  2. Increase sales/profits  - This is one of the most important objectives as this will enable us to find the right customer for the product. Not every product is meant for every customer and you need to find the right category. When you do so, the sales will increase and so will the profits of your company.
  3. Less costly - The running cost of online marketing is 1/4th of offline marketing as online marketing can directly target the audience at the right location. 
  4. Expand market - For this objective to be useful, the business should be doing well. Then you can expand your market all over the place.
  5. Target Customers  - Increasing the business to more customers will increase the profits. You should have a successful client base on the first step then you can target more. 

Benefits -

  1. Global reach
  2. Improved conversion rates
  3. Strategize with the valuable data and analytics
  4. More cost-effective than traditional marketing
  5. Real-time results
  6. Economic utility
  7. New and better products

Importance -

Digital Marketing is crucial as it connects a firm with its clients when they are online and works in all industries. When companies appear on Google through SEO and PPC, on social media through Social Media Marketing, and via email through Email Marketing, it connects them with the ideal customers online. 

There has been a visibly drastic growth in the scope of Digital Marketing over the past two years. Despite the pandemic affecting the lives of millions of people, the growth in digital space has been strong and is projected and expected to take a higher leap in the future years. With an increase in the growth of Digital Marketing, people are progressing towards doing courses related to the same as Digital Marketing happens to be the most demanded career option this year. 

There are a lot of courses surfacing online by which the interested people can learn about the topic just by sitting at their home and turning their interest into a career option for their future. 

Skills required-

  • Skillful in writing content
  • Good communication skills
  • Data Analytics skills
  • Social media and other online skills

Best Digital Marketing Courses -

  1. Google Digital Marketing Course -
  • Fees- Free
  • Topics covered- mobile marketing, how to start an online business, social media advertising, how to make sure customers find you online, etc
  • Benefits- Globally recognized certification
  • Duration- 3-40 hours 

      2. Semrush Academy -

  • Fees- Free
  • Topics covered- SEO, Content Marketing, PPC, Affiliate Marketing, SMM
  • Benefits- Certificate of completion

      3. Hubspot Online Marketing Course -

  • Fees- Free
  • Topics covered- Content Marketing, Email Marketing, SMM, Contextual Marketing
  • Benefits- Recognized certification

      4. Simplilearn Digital Marketing Specialist -

  • Fees- $1499 or Rs 1,19,000 approx
  • Topics covered- SEO, PPC, Content Marketing, Email Marketing, etc
  • Benefits- Certification, preparation to pass and get certified for Google ADs, Facebook, Google Analytics, and Youtube

      5. Udacity Digital Marketing Course -

  • Fees- $399 or Rs 31,000 per month
  • Topics covered- SMM, SEO, Email Marketing, SEM, Content Marketing, etc
  • Benefits- Certification, course material, technical mentor, personal career coach, and career services
  • Duration- 3 months

      6. Coursera Digital Marketing Course -

  • Fees- $592 or Rs 47,000
  • Topics covered- Social Marketing, Email Marketing, Online Marketing Strategies, Introduction to digital tools and digital media, etc
  • Benefits- Coursera Digital Marketing Specialization certification, credits can be used to obtain the MBA degree
  • Duration- each course takes 20 hours 

      7. Post Graduate Program in Digital Marketing - this covers PPC strategy, keyword research, URL management, a web analytics

      8. Digital Marketing Specialist - this course covers web analytics, SEO, social media mastery, PPC

These are some of the best-rated courses for Digital Marketing. To take up a course in this field, you must be a graduate (10+2+3) or equivalent from a recognized educational institute. Only doing these courses will not help but you should acquire various skills to become a successful digital marketing professional. When you apply for the job of a  Digital Marketing Professional, you must have knowledge about the following-

  • SEO
  • Email Marketing
  • Web Analytics
  • Content Marketing
  • SMM
  • SEM

All these topics are covered under the courses mentioned above and one can choose the course which suits their interest and pocket the best. Freelancers should talk up the free course if they wish to. Whereas, the people already well-versed with the concept of Digital Marketing can enroll in paid courses which will give them more exposure and knowledge. Hence, Digital Marketing has a lot of scope in the future coming years. The average salary of an executive starts from 2 lakhs per annum and goes up to 6 lakhs per annum, as and when you gain experience. It is a job considered in high regard and it is getting popular as time progresses. Digital Marketing is now as big as traditional marketing and it will keep on growing and evolving as technology changes. I hope this blog could give you an idea of the best digital marketing courses available online for you.